Publication type
Understanding Society Working Paper Series
Series Number
2023-07
Series
Understanding Society Working Paper Series
Authors
Publication date
April 4, 2023
Abstract:
We report on an experiment where we ask survey respondents to consent to two forms of data linkage to health records and to consent to be mailed a serology kit. We varied the placement (early, early in context or late in the survey) and order (linkage first or serology first) of the consent requests. We also examine reasons for consent or non-consent. We find that order of the requests does not make much difference, but making the requests early in the survey significantly increases consent rates over asking them after a series of content-related questions or later in the survey.
Subjects
Notes
PLEASE CITE AS: Burton, J., Couper, M.P., and Jäckle, A. (2024) ‘The effects of placement and order on consent to data linkage in a web survey’, Journal of Survey Statistics and Methodology. https://doi.org/10.1093/jssam/smae004
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The effects of placement and order on consent to data linkage in a web survey
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