Consent to data linkage: question wording and format experiments

Publication type

Understanding Society Working Paper Series

Series Number

2022-05

Series

Understanding Society Working Paper Series

Authors

Publication date

June 29, 2022

Abstract:

Survey data are increasingly being linked to administrative records to maximize the value of the data while minimizing respondent burden. But relatively little is known about how best to word and format such consent requests. We conducted a series of independent experiments in a longitudinal survey and an online access panel to understand how various features of the design of the consent request can affect the respondents’ decision, their understanding of the linkage process, and their confidence in the decision made. Easy wording of the consent question increases objective understanding but does not increase the consent rate. Asking for consent early in the survey increases consent. Priming respondents to consider trust increases consent. 

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