Skip to content

Understanding Society Working Paper Series 2021-01

Understanding and improving data linkage consent in surveys


Publication date

02 Feb 2021


This report summarizes findings from a project that aimed to improve our understanding about how to pursue the twin goals of maximizing consent to data linkage and ensuring that consent is genuinely informed. Using experimental data from the Understanding Society Innovation Panel and the PopulusLive online access panel, we examined (1) how respondents process requests for data linkage, (2) why web respondents are less likely to give consent than face-to-face respondents, (3) how respondents process multiple requests for consent, and (4) what effects different approaches to wording consent questions have on informed consent.


Information And Communication Technologies, Psychology, Survey Methodology, and Surveys

Paper download  


Research home

Research home


Latest findings, new research

Publications search

Search all research by subject and author


Researchers discuss their findings and what they mean for society


Background and context, methods and data, aims and outputs


Conferences, seminars and workshops

Survey methodology

Specialist research, practice and study

Taking the long view

ISER's annual report


Key research themes and areas of interest