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Understanding Society Working Paper Series 2018-05

Adaptive push-to-web: experiments in a household panel study

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Publication date

15 May 2018

Abstract

We use an adaptive design implemented in Wave 8 of the Understanding Society panelstudy to test the cost-effectiveness of several survey design features aimed at increasing theproportion of households where everyone completes their survey online. The featurestested include offering a bonus for web completion within a specified time period,extending the length of that period, making the bonus conditional on everyone in thehousehold completing online versus individual completion, adding reminder letters, andincreasing the length of the web only fieldwork period. 

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