Understanding Society Working Paper Series 2018-02
Understanding how people think about their daily spending
13 Mar 2018
ISER commissioned Kantar Public to conduct 20 in-depth face-to-face qualitative interviews to explore how people think about their personal finances, with a view to understand how to design a mobile app to minimise the burden on participants recalling their daily spending, as part of the using a mobile app of Understanding Society: the UK Household Longitudinal Study. The research asked participants to recall recent spending both spontaneously and using three pre-defined models. As well as contributing to the understanding of how people conceptualise spending, the qualitative research also provides recommendations for improving the way that this information can be elicited from participants using an app.