Mounting multiple experiments on longitudinal social surveys: design and implementation considerations

Publication type

Understanding Society Working Paper Series

Series Number



Understanding Society Working Paper Series


Publication date

May 14, 2017


Mounting experiments on longitudinal surveys adds a further dimension to the value of randomised experiments (designed to maximise internal validity) mounted on probability surveys (to maximise external validity): for example, repeated measurement over time can be used to test effects on inherently longitudinal outcomes, or to test inherently longitudinal treatments. The unique value of experimentation in longitudinal surveys is, however, matched by unique challenges in design and implementation. We summarise key methodological features and challenges based on experiences with the Understanding Society Innovation Panel, a probability-based household panel with annual interviews that exists solely for experimentation and methodological development.



This working paper has now been published as a book chapter. When citing please refer to the published chapter and cite as: Lynn, P. and Jäckle, A. (2019) 'Mounting multiple experiments on longitudinal social surveys: design and implementation considerations’ in Lavrakas, P.J., Traugott, M.W., Kennedy, C., Holbrook, A.L., de Leeuw, E., and West, B.T. (eds.) Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment. Hoboken, N.J.: Wiley. Ch. 15:293-308.

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