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Understanding Society Working Paper Series 2012-03

The propensity of older respondents to participate in a general purpose survey

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Publication date

01 Feb 2012

Abstract

This paper, 1) outlines some of the challenges in obtaining participation from older sample members in a survey that is not specifically tailored to older people, 2) provides evidence of the relative response propensity of older people in such a survey and, 3) provides experimental evidence of potential influences on age-related response propensity. Specifically, we analyse differences between younger and older sample members in response propensity to each of a number of components of the Understanding Society survey and we examine the interaction between respondent age and each of two experimentally-manipulated features of the Understanding Society Innovation Panel.

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