How often does the ‘wrong’ person complete the questionnaire in self-completion surveys with named samples? Cross national evidence from the European Social Survey and Generations and Gender Survey

Publication type

Survey Futures Working Paper Series

Series Number

23

Series

Survey Futures Working Paper Series

Authors

Publication date

July 18, 2026

Summary:

Invitations to participate in a self-completion survey are often mailed to a sample of individuals. The mailings might include a unique access code or link to an online questionnaire or a paper questionnaire (or both). When completed questionnaires are received, it is typically assumed that they have been completed by the correct person, but this may not always be the case. Once the mailing has been opened, the survey organisation has little control over who within the household completes the questionnaire. We assess how frequently the ‘wrong’ person completes a questionnaire and in what circumstances. We use data from national self-completion surveys in nine European countries, across two major international survey programmes (European Social Survey and Generations and Gender Programme), in which an informative sampling frame provides demographic information about the intended respondents. We compare the frame data with survey responses and conclude that the intended respondent completes the questionnaire in almost all cases. For one of the two survey programmes, we are additionally able to compare results to a face-to-face version of the survey in the same countries and thereby ascertain whether the ‘wrong’ person completes the survey more or less often when it is administered by self-completion compared to interviewer-administered completion.

Subjects

Paper download  

#589117

News

Latest findings, new research

Publications search

Search all research by subject and author

Podcasts

Researchers discuss their findings and what they mean for society

Projects

Background and context, methods and data, aims and outputs

Events

Conferences, seminars and workshops

Survey methodology

Specialist research, practice and study

Themes

Key research themes and areas of interest