Skip to content

ISER Working Paper Series 2017-05

Completing web surveys on mobile devices: does screen size affect data quality?

Authors

Publication date

26 Apr 2017

Abstract

Using data from a non-mobile-optimised survey in the UK, this paper compares the quality of survey data from mobile devices with different screen size. The findings suggest that data quality mainly differs between small smartphones with a diagonal screen size of below four inches and larger mobile devices. Users of small smartphones are significantly more likely to drop out of the survey, to provide shorter responses to open-ended questions, and to straight-line in grid questions. There are no significant differences between screen size groups in completion times, response distributions, and number of items selected in check-all-that-apply questions.

Subjects

Information And Communication Technologies, Science And Technology, and Survey Methodology

Paper download  

#524301


Research home

Research home

News

Latest findings, new research

Publications search

Search all research by subject and author

Podcasts

Researchers discuss their findings and what they mean for society

Projects

Background and context, methods and data, aims and outputs

Events

Conferences, seminars and workshops

Survey methodology

Specialist research, practice and study

Taking the long view

ISER's annual report

Themes

Key research themes and areas of interest