Distinguishing dimensions of pro-environmental behaviour

Publication type

ISER Working Paper Series

Series Number



ISER Working Paper Series


Publication date

April 29, 2014


This study empirically identifies dimensions of behaviour that are distinct in terms of the extent to which people act pro-environmentally. Three dimensions are identified, relating to at-home, transport-related and purchasing behaviour. The correlation between behaviour in each dimension is explored and the characteristics and attitudes associated with the extent to which behaviour is pro-environmental in each dimension are compared. The correlates of pro-environmental behaviour are found to differ between the dimensions. Attitudes towards the environment are more strongly associated with at-home or purchasing behaviours than with transport-related behaviours. The findings have implications for the design of policies intended to influence behaviours with environmental impact and for marketing of pro-environmental behaviours.


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