Should sisters be doing it for themselves? Against the housewifisation of women’s entrepreneurship

Publication type

Journal Article

Authors

Publication date

June 4, 2026

Summary:

In this article, we evaluate the gendered implications of the expansion of part-time self-employment (PTSE) for women who use this option as a form of flexible working. Using panel data from the UK Household Longitudinal Survey, we confirm that unsurprisingly, women dominate PTSE, given it enables them to combine household work and income generation. However, we also find that PTSE incurs a significant penalty compared to the incomes of both men and women in full-time self-employment or waged work. Relatedly, in households with women in PTSE, there is also a greater dependency upon state welfare benefits to supplement low incomes. Theoretically, we contribute to current debates by conceptualising this evidence as the ‘housewifization’ of PTSE: a feminised form of work afforded low visibility, value and status leading to greater precarity and poverty, the detriment of which is camouflaged by the socio-cultural positivity attributed to entrepreneurship in the contemporary era.

Published in

International Small Business Journal

DOI

https://doi.org/10.1177/02662426261448171

ISSN

2662426

Subjects

Notes

© The Author(s) 2026.

Online Early

Open Access

This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).

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