Examining household effects on individual Twitter adoption: a multilevel analysis based on U.K. household survey data

Publication type

Journal Article

Authors

Publication date

January 25, 2024

Summary:

Previous studies mainly focused on individual-level factors that influence the adoption and usage of mobile technology and social networking sites, with little emphasis paid to the influences of household situations. Using multilevel modelling approach, this study merges household- (n1 = 1,455) and individual-level (n2 = 2,570) data in the U.K. context to investigate (a) whether a household economic capital (HEC) can affect its members’ Twitter adoption, (b) whether the influences are mediated by the member’s activity variety and self-reported efficacy with mobile technology, and (c) whether the members’ traits, including educational level, gross income and residential area, moderate the relationship between HEC and Twitter adoption. Significant direct and indirect associations were discovered between HEC and its members’ Twitter adoption. The educational level and gross income of household members moderated the influence of HEC on individuals’ Twitter adoption.

Published in

PLoS ONE

Volume

Volume: 19

DOI

https://doi.org/10.1371/journal.pone.0297036

ISSN

19326203

Subjects

Notes

Open Access

© 2024 Liu et al.

This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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