Publication type
Understanding Society Working Paper Series
Series Number
2019-04
Series
Understanding Society Working Paper Series
Authors
Publication date
June 28, 2019
Abstract:
In this paper we examine two potential ways of increasing participation in app-based data collection: 1) inviting respondents to the mobile app study within an interview rather than by post, and 2) offering a browser-based alternative to the mobile app. We use experimental data from Spending Study 2, collected on the Understanding Society Innovation Panel and on an online access panel managed by Lightspeed UK. The results suggest that inviting respondents to an app study within a face-to-face interview increases participation, but does not bring in different types of participants. In contrast the browser-based alternative can both increase participation and reduce biases in who participates.
Subjects
Notes
PLEASE CITE AS: Jäckle, A., Wenz, A., Burton, J., and Couper, M.P. (2022) 'Increasing participation in a mobile app study: the effects of a sequential mixed-mode design and in-interview invitation', Journal of Survey Statistics and Methodology. https://doi.org/10.1093/jssam/smac006
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Increasing participation in a mobile app study: the effects of a sequential mixed-mode design and in-interview invitation
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