Publication type
Report
Author
Publication date
June 1, 2016
Summary:
Fresco is the UK’s leading individual level Financial Services Segmentation that groups the entire UK adult population into: 12 segments; 45 sub segments; 134 micro-segments. Fresco uses the richness of data from GFK’s Financial Research Survey and CACI’s wealth of data on the UK population. The data includes: Product holding of all financial products; Financial attitudes; Channel usage for both opening accounts and management; Savings and investment values; Credit behaviour including card spending, loans and mortgages; House values; Personal income; Lifestyle data including hobbies, holidays and shopping behaviour; Digital behaviour beyond financial services.
Subjects
Link
https://fresco.caci.co.uk/fresco/
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