Publication type
Report
Author
Publication date
June 1, 2016
Summary:
Wellbeing Acorn is a geodemographic segmentation of the UK’s population specifically designed with health and wellbeing issues in mind. Wellbeing Acorn segments the population into 4 groups (Health Challenges; At Risk; Caution; Healthy) and 25 types describing the health and wellbeing attributes of each postcode across Britain. The naming of the groups and types gives an easy understanding of the segments whilst avoiding names that could give offence to local communities.
Subjects
Link
http://www.caci.co.uk/products/product/acorn
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