Publication type
Journal Article
Authors
Publication date
December 15, 2015
Summary:
The work of Smyth, Dillman, Christian, and Stern (2006) and Smyth, Christian, and Dillman (2008) compares “yes/no” questions to “check all that apply” questions. They conclude that the “yes/no” format is preferable as it reflects deeper processing of survey questions. Smyth et al. (2008) found that the “yes/no” format performed similarly across telephone and web modes. In this paper we replicate their research and extend it by including a comparison with face-to-face in addition to telephone and web and by using probability samples of the general adult population. A cognitive interviewing follow-up was used to explore the quantitative findings. Our results suggest there are times when the “yes/no” format may not perform similarly across modes and that there may be factors which limit the quality of answers.
Published in
Survey Research Methods
Volume and page numbers
Volume: 9 , p.189 -204
DOI
http://dx.doi.org/10.18148/srm/2015.v9i3.6151
ISSN
18643361
Subject
Notes
Open Access journal
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