First equals most important? Order effects in vignette-based measurement

Publication type

ISER Working Paper Series

Series Number

2012-01

Series

ISER Working Paper Series

Authors

Publication date

January 18, 2012

Abstract:

A vignette typically describes a hypothetical
situation or object which respondents are asked to judge. The object is
described as having different dimensions, the values of which are
experimentally varied, so that their impact on respondents’ judgments can be
estimated. We examine 1) whether the order in which dimensions are presented
impacts estimates, and 2) under which conditions order effects are mostly
likely. Using data from a web survey of students we analyze several possible
conditions features of the vignette design, characteristics of respondents,
and interactions between these. Our results show that strong order effects can
occur, but only when the vignettes are complex.

Subject


Related Publications

Paper download  

#520367

News

Latest findings, new research

Publications search

Search all research by subject and author

Podcasts

Researchers discuss their findings and what they mean for society

Projects

Background and context, methods and data, aims and outputs

Events

Conferences, seminars and workshops

Survey methodology

Specialist research, practice and study

Taking the long view

ISER's annual report

Themes

Key research themes and areas of interest