Publication type
Journal Article
Authors
Publication date
June 1, 2010
Abstract:
The aim of this paper is to identify the adopters and non-adopters of Broadband within the silver surfer group. This was achieved using the British Household Panel Survey, a large scale survey used to collect data from UK households. The data was analysed using statistical tools, such as, SPSS v. 15. The conclusions drawn are that Broadband will be adopted in nuclear households (no presence of elderly) with silver surfers who have children aged between 12 and 18, without ignoring the role played by a relatively level of education. This research offers contributions for academics by providing an objective viewpoint of the factors leading to Broadband adoption within silver surfers, a group of immense, current interest. For industry, this research offers an intensive identification of socio-economic factors that are considered important when marketing a product or service within the market.
Published in
Electronic Government, an International Journal
Volume
Volume: 8 (1): 40-58
Subjects
Notes
not held in Res Lib - bibliographic reference only
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