Skip to content

Conference Paper 7th Conference of the European Survey Research Association, Lisbon, Portugal, July 17-21, 2017

An adaptive design approach to web fieldwork on the UK Household Longitudinal Study

Authors

Publication date

19 Jul 2017

Summary

The UK Household Longitudinal Study, also known as Understanding Society, started in 2009 and for the first 7 waves almost all interviewing was completed face to face. At wave 8 in 2016 the study became mixed mode with 40% of households being invited to take part online initially (with non-responders being followed up face to face). To make the study as cost effective as possible, it was important to maximise the number of people and, in particular, whole households that completed the survey online before the start of face to face interviewing. Sample was issued in monthly batches so, to test the most effective design for web fieldwork, an adaptive design approach was used to vary the length of web fieldwork, the incentives used, and the reminder strategy for different batches. Most of these variations were implemented experimentally. This paper will cover the practicalities of using an adaptive design approach, as well as the details of the different web fieldwork designs used, how they affected response rates, and whether or not they were cost effective.

Links

https://www.europeansurveyresearch.org/conference/programme2017?sess=73#341

#524538


Research home

Research home

News

Latest findings, new research

Publications search

Search all research by subject and author

Podcasts

Researchers discuss their findings and what they mean for society

Projects

Background and context, methods and data, aims and outputs

Events

Conferences, seminars and workshops

Survey methodology

Specialist research, practice and study

Taking the long view

ISER's annual report

Themes

Key research themes and areas of interest