Skip to content

Journal Article

From standardised to targeted survey procedures for tackling non-response and attrition

Authors

Publication date

Apr 2017

Summary

Recent decades have seen a gradual shift away from surveys in which all procedures are completely standardised towards a variety of approaches (tailored, responsive, adaptive) in which different sample members are treated differently. A particular variant of the non-standardised approach involves applying to each of a number of subgroups of the sample a targeted design feature (or set of features) that is identified in advance of field work and is not then modified during field work. Thus, the design is not “responsive.” As procedures are applied to broad subgroups, they are not “tailored” either. Targeted designs may be seen as a sub-category of adaptive designs. The effectiveness of targeted designs depends partly on the richness of information available about sample members prior to field work. For this reason they have mainly been implemented on panel surveys and mainly to address non-response and attrition. This article reviews the development of targeted designs in recent years, discusses the objectives of such designs, provides a framework for consideration of these designs, and outlines ways in which targeted designs might usefully develop in the years ahead.

Published in

Survey Research Methods

Volume and page numbers

11 , 93 -103

DOI

http://dx.doi.org/10.18148/srm/2017.v11i1.6734#sthash.uSuoYZfJ.dpuf

ISSN

16

Notes

Open Access

#524262


Research home

Research home

News

Latest findings, new research

Publications search

Search all research by subject and author

Podcasts

Researchers discuss their findings and what they mean for society

Projects

Background and context, methods and data, aims and outputs

Events

Conferences, seminars and workshops

Survey methodology

Specialist research, practice and study

Taking the long view

ISER's annual report

Themes

Key research themes and areas of interest