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Journal Article

Are there differences in responses to social identity questions in face-to-face versus telephone interviews? Results of an experiment on a longitudinal survey

Authors

Publication date

2017

Summary

This paper investigates the effect of interview mode (telephone vs. face-to-face) on responses to a 13-item module of identity questions covering distinct domains. With increasing moves towards mixed-mode implementation, especially in longitudinal surveys, establishing whether mode effects are likely to influence findings is of practical value. A growing number of studies explore mode effects; but the potential impact of mode on identity questions has not been investigated, even though such questions are increasingly being asked in multi-topic surveys. Adjusting for selection, we find little evidence for specific mode effects. The exception is responses on political identity: telephone responders are eight percentage points more likely to consider politics important to their identity. We do not find differences in data quality as measured by item non-response, straightlining, primacy and recency effects across modes. We conclude that mode effects are small for identity questions.

Published in

International Journal of Social Research Methodology

Volume and page numbers

20 , 151 -166

DOI

http://dx.doi.org/10.1080/13645579.2016.1165495

ISSN

16

Subjects

Psychology and Survey Methodology

Links

University of Essex Research Repository - http://repository.essex.ac.uk/17092/

Notes

Available under License Creative Commons Attribution.


Related publications

  1. Effect of interview modes on measurement of identity

    Alita Nandi and Lucinda Platt

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