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Journal Article

Revisiting "yes/no" versus "check all that apply": results from a mixed modes experiment

Authors

Publication date

Dec 2015

Summary

The work of Smyth, Dillman, Christian, and Stern (2006) and Smyth, Christian, and Dillman (2008) compares “yes/no” questions to “check all that apply” questions. They conclude that the “yes/no” format is preferable as it reflects deeper processing of survey questions. Smyth et al. (2008) found that the “yes/no” format performed similarly across telephone and web modes. In this paper we replicate their research and extend it by including a comparison with face-to-face in addition to telephone and web and by using probability samples of the general adult population. A cognitive interviewing follow-up was used to explore the quantitative findings. Our results suggest there are times when the “yes/no” format may not perform similarly across modes and that there may be factors which limit the quality of answers.

Published in

Survey Research Methods

Volume and page numbers

9 , 189 -204

DOI

http://dx.doi.org/10.18148/srm/2015.v9i3.6151

ISSN

16

Notes

Open Access journal


Related publications

  1. Is it a good idea to optimise question format for mode of data collection? Results from a mixed modes experiment

    Gerry Nicolaas, Pamela C. Campanelli, Steven Hope, et al.

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