Skip to content

Journal Article

Thinking about time as money decreases environmental behavior

Authors

Publication date

Mar 2015

Summary

Surprisingly, Americans are no more likely to engage in environmental
behavior today than 20 years ago. A novel explanation for this pattern
may lie in the increased tendency to see time as money. Using
large-scale survey data, we show that people are less likely to engage
in environmental behavior if they are paid by the hour, a form of
compensation that leads people to see their time as money. Using
experimental methodology, we show that making the economic value of time
salient reduces environmental intentions and behavior. This occurs in
part because thinking about the economic value of time creates awareness
of the opportunity costs associated with environmental behavior. We
mitigate these effects by reframing environmental behavior as an act
consistent with self-interest. Together, this research suggests that
viewing time as money shapes environmental decisions, potentially
shedding light on patterns of environmental behavior across time and
around the world.

Published in

Organizational Behavior and Human Decision Processes

Volume and page numbers

127 , 44 -54

DOI

http://dx.doi.org/10.1016/j.obhdp.2014.12.001

ISSN

16

Subjects

Environmental Sociology, Psychology, Organizations And Firms, Economics, Wages And Earnings, and Social Behaviour

Links

http://serlib0.essex.ac.uk/record=b1646841~S5

Notes

Albert Sloman Library Periodicals *restricted to Univ. Essex registered users*

#522918


Research home

Research home

News

Latest findings, new research

Publications search

Search all research by subject and author

Podcasts

Researchers discuss their findings and what they mean for society

Projects

Background and context, methods and data, aims and outputs

Events

Conferences, seminars and workshops

Survey methodology

Specialist research, practice and study

Taking the long view

ISER's annual report

Themes

Key research themes and areas of interest