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Book Chapter Online Panel Research: A Data Quality Perspective No.5

The untold story of multi-mode (online and mail) consumer panels: from optimal recruitment to retention and attrition

Authors

Editors

Mario Callegaro, Reg Baker, Jelke Bethlehem, Anja S. Göritz, Jon A. Krosnick, and Paul J. Lavrakas

Publication date

May 2014

Notes

Ordered for stock 09 June 2014

#522439


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