Professor Peter Lynn has been invited by the International Association of Survey Statisticians to give an online webinar to a global audience on Wednesday 24 September at 2pm (CET).
For many years, research into data collection techniques to reduce nonresponse, or reduce nonresponse bias, was primarily concerned with main effects. Promising techniques were subsequently applied to the whole sample in a standardised way. Recent years have seen increased focus on the heterogeneity of effects and consequent interest in how such heterogeneity can best be incorporated into survey design. Targeted designs are those where survey features differ between sample subgroups in ways intended to improve the relationship between survey costs and survey (nonresponse) error. They differ from dynamic adaptive designs in that the features applicable to each subgroup are identified in advance and do not change during the course of fieldwork. The webinar will give an overview of key considerations in the application of targeted design features and a summary of research findings regarding the effects of targeted designs.
Peter Lynn is Professor of Survey Methodology at the University of Essex, UK. He has worked in the field of sample surveys for 38 years and his research focuses on survey sampling and data collection methods. He has authored 78 articles in peer-reviewed scientific journals, 35 book chapters and 5 edited volumes, including the Wiley books “Methodology of Longitudinal Surveys” (2009) and “Advances in Longitudinal Survey Methods” (2021). Peter was founding editor of the journal “Survey Research Methods”, was co-founder of the European Survey Research Association (ESRA) and was a member of the committee that drew up the blueprint for the European Social Survey (ESS), for which he is Chair of the Sampling and Weighting Panel. He was President of the International Association of Survey Statisticians (IASS) and Director of the Institute for Social and Economic Research (ISER) and is currently Director of Survey Futures, a cross-sector UK-based initiative to secure the future of social survey data collection by establishing and promoting good and sustainable practice.