How to design and implement surveys that are fit for purpose

Publication type

Journal Article

Series Number

Author

Publication date

December 1, 2025

Summary:

Survey methods are used to collect informative data in a wide range of scientific contexts. This Comment outlines how to ensure that a survey is fit for its intended purpose and to avoid the many potential pitfalls associated with survey research.

Published in

Nature Human Behaviour

Volume and page numbers

Volume: 9 , p.2412 -2414

DOI

https://doi.org/10.1038/s41562-025-02317-z

ISSN

23973374

Subjects

#588949

News

Latest findings, new research

Publications search

Search all research by subject and author

Podcasts

Researchers discuss their findings and what they mean for society

Projects

Background and context, methods and data, aims and outputs

Events

Conferences, seminars and workshops

Survey methodology

Specialist research, practice and study

Taking the long view

ISER's annual report

Themes

Key research themes and areas of interest