ISER researcher Olena Kaminska has been shortlisted for the 2011 Mobile Research Award. The award recognises innovation in the practice of research using mobile devices. The four shortlisted nominees will attend an evening reception at London’s Mayfair Hotel next Monday, at which the winner will be announced.
Olena’s research, “Good Quality Mobile Panels: Possibilities and Pitfalls” was selected for the shortlist by a panel of six leading academics and market research executives: Liz Nelson (Fly Research), Guy Rolfe (Kantar Media), Michael Bosnjak (Free University of Bozen-Bolzano), Paula Vicente (Lisbon University Institute) Richard Windle (Samson Consulting) and Lorenz Graef (Globalpark).
Lorenz Graef, CEO of Globalpark, commented:
“While technology provides us with new and exciting ways of engaging people in research, it is the researcher pioneers who are making it work in practice that deserve industry recognition. The MRC Awards were introduced to honour the fearless researchers who are working on the cutting-edge with new mobile technologies in search of more ‘truthful’ findings. Those who have made the shortlist are to be congratulated.”
Heather Laurie, ISER Director, commented:
“It is pleasing that methodological research carried out at ISER has an impact well beyond academia. This recognition from the market research sector demonstrates the broad applicability of ideas generated at ISER.”
The Mobile Research Award is a feature of the annual International Mobile Research Conference, which takes place in London on Monday and Tuesday next week. The other three short-listed research teams are from Zokem Ltd (Finland), Ipsos and Lumi Mobile (UK), and The Nielsen Company (USA) and Techneos (Canada).