Throughout the survey design industry, we are experiencing a decline in response rates alongside the demand for push-to-web mixed-mode completion. The data collection world is changing and to respond to these challenges, it is necessary to combine established and innovative survey design methodologies. We must move away from the traditional approaches that hinder us from achieving our goals, such as designing surveys at desk or in the boardroom. Instead, we need to start putting the respondent first and letting them drive survey design. This is Respondent Centred Design and it is achieved by heavily involving respondents in research to establish their survey participation needs and subsequently building to meet them. Only then can we develop a survey with low burden and high-quality data. This talk will explain why this shift in our design focus and practices is critical to the creation of successful surveys. It introduces and explains an innovative methodological approach called ‘Respondent Centred Design’ which is showcased in the speakers new book, ‘Respondent Centred Surveys; Stop, Listen and then Design’. The talk demonstrates its application to survey development through use of frameworks and case studies from the transformation of the UK’s Labour Force Survey from the Office for National Statistics.
Presented by:
Dr Laura Wilson (ONS) and Dr Emma Dickinson (ONS)
Date & time:
7 Dec 2022 12:30 pm - 7 Dec 2022 13:30 pm
Venue:
Remotely via Microsoft Teams - contact the series organisers (at iserseminars@essex.ac.uk) if you do not have the link
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