The production and marketing of unhealthy commodities have been described as “shaping and manufacturing epidemics”. Such unhealthy commodity marketing represents one facet of the commercial determinants of health (CDoH), broadly defined as the “strategies and approaches used by the private sector to promote products and choices that are detrimental to health”. While healthier products can be promoted, private industry tends to favour unhealthy commodities such as tobacco, alcohol and processed foods and drinks high in (saturated) fat, salt, or sugar (‘HFSS’). Marketing and advertising drives harmful consumption of unhealthy commodities, including alcohol, tobacco and HFSS foods and in turn, alcohol use. In this talk I will explore some of the evidence looking at inequalities in exposure to such marketing and advertising, including research I have been involved with focusing on unhealthy commodity advertising via transport networks. I will discuss the evidence gaps in this field and discuss some emerging and future research around integrating machine learning into data collection and analysis.
Presented by:
Dr Tony Robertson - University of Stirling
Date & time:
February 26, 2025 12:30 pm - February 26, 2025 1:30 pm
Venue:
ISER Large Seminar Room 2N2.4.16
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