Can transactional data help to understand human behaviour?ISER External Seminars

Abstract: Digital technology is opening up a new era in the understanding of human behaviour. An ever increasing amount of machine recorded information is being generated as we traverse our daily lives, touching on a range of human behaviours from financial activity (via banking records) to eating habits (via supermarket loyalty cards and digital food diaries). The information that can be gained from these transactional data sources can go beyond self-reports that are traditionally used to measure real world behaviours. My research focuses on creating an ethical, privacy-preserving framework to use transactional records of human behaviour such as banking and retail data for public good. Based on my ongoing work with Boots, Tesco and banking data, I will talk about possibilities and challenges of working with large transactional datasets for research on human behaviour. I will present several ongoing projects in the domains of food choice, personality and wellbeing. Further, I will talk about projects on linking transactional data to longitudinal population studies data and associated possibilities and challenges, as well as about ethics of research with big data.

Presented by:

Dr Anya Skatova, Vice-Chancellor's Fellow in Digital Innovation and Wellbeing, School of Experimental Psychology, University of Bristol

Date & time:

May 21, 2018 3:00 pm - May 16, 2018 4:30 pm



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