Template-type: ReDIF-Paper 1.0
Author-Name: Kaminska, Olena
Author-Name: Foulsham, Tom
Title: Real-world Eye-tracking in Face-to-face, Web and SAQ Modes
Abstract: Eye-tracking is becoming a popular testing tool to understand how different forms of asking questions influence respondents’ answers. Until now, due to the ease of eye-tracking on PC, this method has almost exclusively been used to test questions in web/PC mode. Our paper extends the application of eye-tracking to other modes with a visual component, including self-administered paper and pencil (SAQ) and face-to-face with show-cards (PAPI) in a realistic interview set up. The current article reports on a feasibility study of using a real-world eye-tracker to measure visual attention in the modes with visual component.

Creation-Date: 20130613
Number: 2013-07
Publication-Status: published
File-URL: https://www.iser.essex.ac.uk/wp-content/uploads/files/working-papers/iser/2013-07.pdf
File-Format: Application/pdf
Handle: RePEc:ese:iserwp:2013-07